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Interview with Ralph Wilson on email marketing and e-commerceMike: Today we are speaking with Ralph Wilson, a globally recognized authority on web marketing and e-commerce. He is the author of hundreds of articles, e-books and newsletter issues all found at wilsonweb.com. Thank you for joining us today, Ralph.
Wilson: Thank you.
Mike: For those who may not be familiar with your site and what you do, can you give a brief introduction of what you cover in this industry?
Wilson: Well, I started back in 1995 when the industry was very tiny. I remember linking to all the web articles I could find, which was about 20 articles back in November of 1995. We now link to our site 12,500 resources. We certainly are not exhaustive, but our site has really become the center for internet marketing, e-commerce and web marketing on the internet. We provide a huge amount of information. We have a free version and a pay version of Web Marketing Today. The accumulation of all the writing over the years makes the site pretty big.
Mike: So the free version of Web Marketing Today is something people can sign up for, correct?
Wilson: Yes, it comes out weekly. I try to keep it short purposely, so it is readable and quickly readable. When people sign up, I give them three free e-books as a way of saying thank you for subscribing.
Mike: That by itself is a great online marketing strategy.
Wilson: I have learned that when you give an incentive for people taking action, more of them will take the action.
Mike: Sure. I know you cover a lot of areas of online marketing -- search engine optimization, landing pages and so on -- but today I would like to focus on email marketing, and specifically permission email marketing and maybe get into some spam issues as well. Let me start by asking you a question that keeps shifting around on all of us in the industry: Plain text or html? What is your answer today?
Wilson: Well, I think the ultimate answer is to let the recipient decide which of the two they prefer and then send them their preference. When I send my newsletter to people, I pre-check html, because it is my preference. My experience is that when AOL subscribers receive a text message, none of the hyperlinks show up as hyperlinks. They show up as a straight URL that they have to copy and paste into their web browser, and those that are new don't know how to copy and paste. I would prefer to send out html, though I respect the preference of the person who receives it. These days, some federal and state governments and large corporations don't let html through their firewalls, because the things that might come with it could infect their machines. So you want to have it look the way you want it as text. Give people that opportunity or they will see a stripped down version of your html.
Mike: What about the issue of email clients likes Outlook Express?
Wilson: I know the image panel for 2003 doesn't show images by default, so you would have to turn it on. This means marketers should not rely upon the image to carry the whole message. As I have looked at commercial email that comes to me, some of them are just one big graphic, and I don't think that will work anymore. I think the graphic should complement the text message, and we need to use the features of html rather than just a big graphic. However, one of the reasons that I prefer html is that the click rate is likely to be twice that of a text message. So, if I can get twice the click-through rate, html is my preference, even though the graphics are iffy.
Mike: So you are seeing those click-through rates remain steady even today?
Wilson: I have not tested it recently, but I have heard this from those who have tested it recently, and I think there is a consistently better response through html. My own tests have found this out and others as well.
Mike: Interesting. The whole medium of email has been under fire recently, and people are saying they are avoiding email because it is too polluted and there is too much spam involved. Now we're seeing failure in negotiations for anti-spam technology. Where do you think email is headed? Is it a discredited medium from here on, or what is going to happen?
Wilson: Well, it is hard to predict the future. There are several things, I think. One is, I think we should all write our congressman and insist that the FTC enforce the CAN-SPAM Act. I think if the CAN-SPAM Act were enforced, we would see the amount of spam decrease. To the best of my knowledge, the federal government has not enforced this, or if they have, they have been very quiet about it. There have been a couple of ISPs that have filed lawsuits against a couple hundred of the most egregious spammers. As far as the federal government enforcing their law, they haven't done it. Until they do, we aren't going to see much change. We need to loudly insist that the act be enforced and some money be put behind enforcing it. Right now, you're right; the medium is under assault. I am a newsletter publisher, and it is difficult for me to get my messages delivered. I received an email from someone who subscribes to Comcast, and he was complaining to Comcast that they were constantly dumping my newsletter email into his spam folder even though it is a double opt-in list that he wants to receive. It is difficult to send email and make sure it is received. If it is received, people are sorting out so much from their inbox that they may miss something. However, I don't think email is going away anytime soon. It may be not as effective as it has been in the past as a commercial medium, but I think it is mainstream and will continue to be mainstream. There are no effective alternatives yet for email. Some people have touted the xml version of a website that can be sent to people. But none of that is really taking care of messaging from person to person. We need to insist that the law is enforced and insist our internet providers send us what we request, and that they put our addresses on the white list.
Mike: I know a lot of people in the industry looked at this CAN-SPAM Act and said it was a feel-good piece of legislation, but it wouldn't have much impact, and it seems to be panning out that way.
Wilson: I don't think that is quite fair. It is not an opt-in piece we want to see; it's an opt-out piece of law. However, if it were enforced, it would clean things up dramatically.
Mike: Do you think it is just a matter of funding, that the FTC needs more resources?
Wilson: I don't know why they aren't enforcing it. They probably don't have enough people on the task. There may be other priorities. To people like me, whose life's blood is email, I think it is vital.
Mike: Let's go to the side of professional email marketers for a moment. You have written a couple of books on email marketing?
Wilson: One, called The E-Mail Marketing Handbook.
Mike: In that book, you tell people how to get started from the ground up. So, a question to you: What are people doing wrong with their current email marketing activities that they could easily correct?
Wilson: Before I comment on that, let me go back and make one more comment on spam. You had asked about the future. I think in the future commercial email marketers, like myself, are going to have to pay into some certified sender program, and certified senders will be put on white lists. I think that is what the future is going to be. That is why it is so important for Internet marketers and emailers to make sure we are scrupulous about how we send out emails. I recommend double opt-in and confirmed opt-in email. I think it is going to come down to being certified as one of the good guys to get our email through.
Mike: Essentially that would be like adding friction or postage to outbound email.
Wilson: IronPort has a bond that is posted, and if there are complaints, then money is taken away from the bond. In some fashion or another, it is a certification rather than a postage. I think it was Microsoft that introduced the idea of postage. Foretelling the future is risky business, but that is what I see coming down the pike. That is why I think using confirmed opt-in now and building a good reputation as an email marketer is going to be important.
Mike: You use the word reputation, and I agree. The problem is when ISPs look at an inbound email, they have no way of knowing the reputation of the sender.
Wilson: They do in some fashion. There is a company out there called habeas.com, and they have a header for a license you can use.
Mike: Is that the poetic header?
Wilson: That is the poetic header, with the idea that they can copyright a poem; they can trademark their term of habeas. So if someone tries to counterfeit the header, they can be sued. I don't know if Habeas is going to take off as one of the leaders or not.
Mike: Since you bring that up, I have to ask you about that. Are any ISPs paying attention to that header?
Wilson: One of the most widely used spam filters is Spam Assassin. Spam Assassin gives a 4.6-point credit for anyone using the habeas header. Since the default is five points to be credited to spam, you can take off 4.6 points and that means you have a pretty good chance of getting your email through, even though you might have some wording that would send up some red flags. I use the word email marketing in my newsletter, and that happens to send out a red flag to Spam Assassin and other word-based filters. So having a habeas heading helps, but to have it work well, it has to have momentum and be seen all over the internet as a mark of approval and certification of someone that is a legitimate and ethical emailer.
Mike: It has to be enforced. In other words, the habeas company has to be filing lawsuits.
Wilson: They will have to defend their trademarks and copyrights vigorously. The reason I like the system is because they have a vested interest in suing people. Not only does it protect them, but they can make big bucks on copyright infringement. The IronPort Bond Sender program has gotten some momentum now, because I understand that Yahoo and Hotmail are using it. Which of the two are going to lead the market is yet to be seen, but I think this is one of the directions things are going to go to get better.
Mike: Just to play the devil's advocate on any payment issue, some of the critics of this type of approach have said it sounds great here in the United States, but how about countries where wages are low and they can't afford to be certified, yet they are sending out important information? How do they fit into the system?
Wilson: They may not get on white lists, so it is going to be harder for their email to get through, but it is hard right now for anyone's email to be delivered. I don't know if this is the best solution or the only one. It is a solution that is going to work in the U.S. It will cost some money to provide some checking up on people. I'm certainly open to other solutions.
Mike: It is tough to look into the crystal ball.
Wilson: Mine is cloudy right now.
Mike: Recently, we saw headlines about the failure of the sender ID idea -- not so much an anti-spam, but more an anti-phishing solution. The working group has been disbanded, and Microsoft patent issues got in the way. It is dead, and that's a great setback.
Wilson: I never liked that approach anyway. It sounded like a moneymaker for Microsoft.
Mike: Probably. That's what happens.
Wilson: I'm not a Microsoft hater in any way, but it seemed like a pay-a-toll approach, which I don't think is appropriate. To pay for a license is something different; you are paying someone to check and see that you are legitimate. You then have a license that you could potentially lose. But to pay for every email that goes out is changing the economy of the internet in a way that I don't think is healthy.
Mike: Do you think there will be a technical approach or legislative approach? What do you think the authorities on the internet are going to do next?
Wilson: One of the happenings is a technology that authenticates the sender of the email. Right now, everyone is pretending to be someone else in order to hide his or her true identity. It is not the final solution, but it is a solution.
Mike: Let's get back to your e-book on email marketing. What is the title of it again?
Wilson: The E-Mail Marketing Handbook.
Mike: The E-Mail Marketing Handbook is something that people can find on wilsonweb.com?
Wilson: Right.
Mike: In there, do you tell people how to get started?
Wilson: Yes. One of the things I advocate strongly for businesses and organizations is to start a newsletter even though you are small and just getting started. The reason is this: Let's say you put a lot of effort into getting people to your site, but your conversion rate for what you sell is 1 or 2 percent. That means that 98 percent of the people get away without you having any way to market to them again or have any indication of who they are. So, if you have a newsletter with interesting content, I think it is quite possible to get 10 or 20 percent of the people that visit your web site to sign up for it, and then you can build a relationship with them. When they are ready to buy a certain kind of product, they know you. You have to ask, "What kind of regular publication might I put out?" It could be product updates or product information. For others, it might be interesting articles on whatever field they might be in. I think people should make them short -- 500 words or less. For most email publications, it is a good, round rule of thumb. People don't have time to read a lot because they are sorting through emails, maybe even spam. I encourage you to not send out long emails. Then I think you need to set up a frequency. I think once a month is the outside limit, because you need to be sending often enough for them to remember you. If they don't remember you, you will get deleted. I don't think once a week is appropriate, unless you have awfully good content.
Mike: There are some who send even more frequently than that -- like ClickZ.
Wilson: There are certainly exceptions to the rule, but for many people getting started, monthly is a good thing to aim at. There is some discipline in writing a monthly newsletter.
Mike: How can people get started simply and easily even if they don't have a lot of technical knowledge?
Wilson: Well, they need to find a listserver that will help them handle the subscriptions. If you have ever tried to send a newsletter out by using Outlook or email client programs, you find out rather quickly that it is a nightmare. You need a listserver to handle the subscriptions and the bounces.
Mike: What about personalization? Do you recommend a high degree of personalization in email communication?
Wilson: I think it depends on the type of email you're sending out. If you're sending statements to ongoing customers, then, of course, personalization is what they want. They want to see their bill. When sending a newsletter, I recommend using their first name. So when people are subscribing, I ask them for their first name. That goes toward building a relationship. I also encourage people to put the first name in the subject line. I think when they are going through their mail to delete, their eye will catch their name. I know that spammers use this, too, but I still think it gets people to open email. Most email filters don't scan for someone's first name, because these filters are through their internet provider.
Mike: Do you have any e-books coming up on any topic that you would like to share with the readers?
Wilson: I have a few irons in the fire. I am about to revise a book I wrote about a year and a half ago on how to develop a landing base that closes a sale. A lot of people use email marketing to send out offers, like 50 percent off or something like that. It is appropriate when they click on it that they go to a landing page. Do this rather than sending them to your home page, because it can be confusing for them to figure out where to go. If you have a landing page, then you are taking them down the road to making a sale. Then you are avoiding the possible objections on what it does, how it works, how much it costs, what is the offer, what is the shipping policy and what is your guarantee on return. And yes, you do have a secure server for their credit card purchase. -- all the predictable things people are a little concerned about. I have had success with this landing page book, and I want to update it some.
Mike: That sounds like a fascinating subject, landing pages. There has been a lot of talk about it today, not only with email marketing but search engine landing pages, advertising campaigns and so on. If you could give an overview, what are some issues with landing pages? What big issues should people watch for?
Wilson: Well, first of all, you need to have a landing page for each advertising campaign, so when someone comes to the landing page, they see the wording and the graphics; that is the reason that they clicked on it to begin with. Here is a crude example. I am from California, and we have a governor who works out. Let's say you were selling something like home gym equipment for your garage. Well, if you had an ad that said, "Use our gym and get the girl," and people click that site and come to the landing page that says, "Use our gym and have beautiful muscles," people are disappointed. They clicked because they wanted the girl and not the definition of their muscles. See, that is a different ad campaign. So, at the top of the landing page, you really need the reason why they clicked on that page. If you have five different ad campaigns, you will have five different landing pages. At the top, you want to connect with why they clicked, so they say, "Oh yeah, this is why I clicked." After a paragraph or two and a graphic on top that ties in with what they received with the email, you are starting to resell the offer.
I found using small pop-up windows is a wonderful way to do this. These pop up windows are not the same pop-ups that are eliminated by your anti pop-up feature. If you think of the 10 most obvious objections to buying a product online, you can predict those. One of the questions is, "Who is this guy, and can I really trust him?" You are going to give your credit card info, and he might take that and run. You might have a pop-up on who you are and how you got into the business to build credibility. One of the questions is, "What is the cost to ship this?" I would have a pop-up that explains the shipping policy and costs. Now, you don't want to fill the landing page with objections, but what you want to do is mention these things -- how we never rent or sell our lists and hyperlink, and your email is safe with us. We have a 30-day guarantee hyperlink that explains in greater detail the guarantee. So you keep moving them down the page, but when there is an objection, there is a hyperlink that will give an answer to that objection. Sometimes people have these long, long, long landing pages, which may not be bad. If they've sold, give them a place to do that so they don't have to scroll all the way down to the bottom. Studies have found if you can keep people with you beyond 300 words, chances are you will be able to keep them through the next 3,000 words.
Mike: What about landing page testing that wants to test all the different variations? What if people want to test different headlines and graphics? Is there a software or service they can use?
Wilson: Yes. I'm just about to publish results of some testing I did on subscription forms. For large companies, I recommend a company called offermatica.com, and they have a program that builds options into the actual web page people are looking at and substitutes that information in there. The second company I recommend is called vertster.com. What it does is, when someone comes to the landing page, it redirects them to landing page A or B or C if you are testing three different landings. It is a redirecting system, which works fine for landing pages. You can't redirect someone from your home page without using search engines. These allow you to show half, or say one-third, of your visitors one option and half of them the other option.
Mike: Are these pages hosted on the Vertster pages?
Wilson: No, they are hosted on your server. The redirect script is on the Vertster server. In the case of Offermatica, the different content that goes into this little section of your web page is hosted on their server and posted dynamically.
Mike: What kind of prices are people going to pay for these services?
Wilson: Offermatica is 5 cents per visitor.
Mike: Wow.
Wilson: Yeah, wow, except that the information you get can strongly influence your bottom line. Vertster has a program for, I think, $17.95 per month for up to 20,000 page views.
Mike: That is very affordable for small businesses.
Wilson: Yes, very affordable for small businesses. Since you are not trying to get your landing pages listed with a search engine, I think Vertster is a great option. One thing to watch out for is, if you don't have a lot of traffic to your site, you may not have enough data to be statistically valid. I think that is what small folks are going to struggle with. For people coming to my web site, I just optimized some subscription forms where I have thousands and thousands of people everyday. Now I'm going to be optimizing some landing pages, product pages and my checkout system. I don't have thousands of people a day making purchases from me or looking at my products, so it is going to take me a lot longer to run tests to get some meaningful results. Luckily, both Vertster and Offermatica have built into them a way to tell the statistical validity of the results. That's why it is harder for the small business. It is possible to run tests -- and I've done this -- and say, "Oh that is what the result is." Before it's all cooked, you take it off the stove, and you can't do this, so the results are reliable.
Mike: These are some fascinating strategies. What's the name of the book people can purchase from you that gives more information on landing pages?
Wilson: How to Develop a Landing Page that Closes a Sale. I also have an e-book about optimizing your landing pages, called How to Optimize your Landing Pages Scientifically. It talks about split-testing and multi-variant testing. Multi-variant testing is where you can test four or five elements at the same time, and then using the Taguchi method, reduce the number of experiments involved and figure out what is the best configuration.
Mike: A service like Offermatica would allow you to do variant testing?
Wilson: Yes, but Vertster doesn't.
Mike: This is very good advice and information. I want to thank you very much for sharing your thoughts with us today, Ralph.
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Today NaturalNews is announcing the beta launch of its WebSeed Citizen Journalism project that allows individuals to earn an ongoing revenue stream by writing news articles that will be published on... | Google library project named as one of ten most important emerging technologies for humanity by futurist Mike Adams
Published December 17 2004
The Google library project -- an ambitious effort to digitize hundreds of thousands of texts from prestigious libraries -- has been named the single most important emerging technology for humanity by... | Classified service from Google seems probable
Published November 29 2005
The new Google service was briefly available before it was taken down. In that time, "Google watchers" were able to see categories like housing, jobs, products, travel, services, vehicles and want... | Lexar to ship USB flash drives with Google applications
Published January 20 2006
In early January 2006, the portable JumpDrive USB flash drive from Lexar will ship with pre-loaded Google applications. The applications include Google Desktop, Google Toolbar and photo organizer... | Complaints about Google Adsense are little more than unjustified Google
bashing
Published January 9 2004
Here's a scathing review of Google's Adsense program by a Jupiter
Research analyst, and this deserves some comment. Everybody loves to
attack the top dog, and Google is the top dog. It's the same... | Google desktop search emerges from beta status
Published March 10 2005
Google Desktop Search, the search company's indexing program that integrates searching of a user's own PC with Google's search website, is out of its beta status, according to Google's project... | Upcoming Google library raises fears of copyright infringement
Published June 7 2005
Google recently announced a plan to scan millions of library books into its search engine. Publishers are opposing this move, claiming that it will increase the risk of copyright infringement of the... |
Related articles: Related articles: Related articles: Related articles:How Acetyl-L-Carnitine prevents Alzheimer's disease and dementia while boosting brain function
Published December 7 2005
Acetyl-L-carnitine may offer unprecedented hope for people suffering from Alzheimer's disease or the aftereffects of a stroke. The human brain is uniquely powerful and complex, but it is sometimes... | Essential fatty acid phosphatidylserine (PS) is powerful prevention for memory loss, Alzheimer's and dementia
Published January 9 2006
The link between old age and forgetfulness is cliché enough to be the subject of greeting cards, sitcoms and jokes. We take it for granted so often that very few of us take the time to question why... | Popular Alzheimer's Drug Found to Be All But Worthless in Independent Study
Published August 7 2004
A new independent study, conducted at the University of Birmingham, UK, reveals that a popular prescription drug for Alzheimer's disease, Aricept, offers no real benefit to Alzheimer's patients... | Alzheimer's warning signs publicized by group
Published February 13 2005
The Alzheimer's Association is publicizing ten warning signs of the disease. Among them: memory loss, difficulty with familiar tasks, problems with language, disorientation as to time and place,... | Marijuana may help Alzheimer's patients, new Spanish study shows
Published March 8 2005
Scientists in Spain think they have discovered that the active ingredient in marijuana can help protect the brain from some of the problems caused by Alzheimer's disease. While marijuana does not... | New form of diabetes may be associated with Alzheimer's disease
Published March 21 2005
U.S. researchers think they have discovered a new form of diabetes, which they've named "Type 3 Diabetes" that affects the brain and may be linked to Alzheimer's disease. Unlike types 1 and 2... | Stress significantly hastens progression of Alzheimer's disease (press release)
Published October 18 2006
Stress hormones appear to rapidly exacerbate the formation of brain lesions that are the hallmarks of Alzheimer's disease, according to researchers at UC Irvine. The findings suggest that managing... | A sweet solution for Alzheimer's disease? (press release)
Published August 3 2006
Certain variants of a simple sugar ameliorate Alzheimer's-like disease in mice, according to a new study by Canadian researchers. Although the new studies are still in the early stages, the findings... |
Related articles: Related articles:Indoor Air Quality Impacts Child Asthma, Humidex Reduces Contaminates that Trigger Asthma Attacks (press release)
Published July 31 2005
According to the Asthma and Allergy Foundation of America (AAFA) controlling the air quality in your home can reduce allergy and asthma symptoms. The Environmental Protection Agency (EPA) reports that... | Burning incense may expose people to toxic chemicals
Published February 12 2007
(NaturalNews) The burning of incense releases high levels of some chemicals associated with lung cancer, findings over the past five years indicate.
Incense, used primarily for religious,... | States sue the EPA over air quality standards
Published December 29 2006
(NaturalNews) The state-based lawsuit was filed in the U.S. Court of Appeals for the District of Columbia Circuit, and it states as a main argument that the EPA has ignored the advice of its own... | Managing indoor air quality through proper cleaning habits reduces allergy symptoms
Published May 21 2005
Good indoor air quality can greatly reduce the symptoms of people who suffer from allergies and asthma, according to the Asthma and Allergy Foundation of America (AAFA), and it can take more than... | Air quality has dramatically improved in the US, according to a new study
Published May 5 2005
The Pacific Research Institute and the American Enterprise Institute's annual report on pollution has, surprisingly, found that air quality has improved dramatically across the nation. The Index of... | Air purifiers using ozone can make air quality worse when combined with air freshener chemicals
Published March 21 2007
Scientists at the University of California in Irvine have made a surprising discovery -- using an air purifier with commercial air fresheners can actually make your indoor air quality worse in most... | EPA believes indoor air quality is compromised by household chemicals
Published October 27 2005
GreenNest.com recently began a campaign to educate consumers about dangerous household pollutants that can contribute to... | 2000 farms agree to air quality monitoring (press release)
Published August 28 2005
"Thousands of farms across the country have committed to participating in the air monitoring process, and, if necessary, take whatever steps are required to come into compliance with clean air... |
Related articles:Water filters compared in terms of annual cost
Published May 12 2004
The Green Guide has published a cost comparison chart detailing the
annual cost for operating various water filters such as the Pur and
Brita filters. The companies manufacturing these water... |
Related articles:Arial Software releases new version of Email Marketing Director with click-based unsubscribe feature thought impossible to achieve in desktop software (press release)
Published June 16 2005
Arial Software has done something previously thought impossible for desktop email campaign software.
It has released its best-selling Email Marketing Director software with a professional... | New email marketing software designed for marketers, not technical users
Published July 19 2004
A new chapter in intuitive email marketing software has been opened by Arial Software's release of Email Marketing Director. The product, designed to make it easy for email marketing professionals to... | Interview with Ralph Wilson on email marketing and e-commerce
Published March 15 2006
Mike: Today we are speaking with Ralph Wilson, a globally recognized authority on web marketing and e-commerce. He is the author of hundreds of articles, e-books and newsletter issues all... | Email marketing service provider Listrak spams president of permission-based email software company with unsolicited commercial email
Published March 24 2005
I had to share this one with you, folks. If you laugh as hard as I did, this will make your day. As many readers of this site know, in addition to writing these feature articles, I'm also the... | New version of Email Marketing Director from Arial Software improves built-in customer list handling ability (press release)
Published June 16 2005
The latest version of Arial Software's easy-to-use professional email marketing software has improved its database functions for easier list handling.
Database improvements to Email Marketing... | Responsible email marketing requires attention to guidelines
Published October 5 2004
| Campaign Enterprise 9 helps email marketing managers organize more email campaigns in less time: Arial Software
Published February 15 2005
Arial Software has recently released the newest version of its industry-leading email marketing software. Campaign Enterprise 9 provides email marketing managers with new organization and... | Most U.S. businesses fail to fully tap the business-building potential of email marketing, says industry pioneer (press release)
Published August 17 2005
Summary: The latest book from Arial Software CEO Mike Adams explores the next wave of permission email marketing, revealing the strategies that savvy companies will employ to take their... |
Related articles:Conquering Delayed-Onset Food Allergies in Three Steps
Published January 29 2008
(NaturalNews) Do you find yourself suffering from asthma, migraines, irritable bowel syndrome, chronic fatigue, fuzzy brain, non-seasonal rhinitis, depression, eczema, arthritis, bloating, or insomnia,... | Allergy Foundation Warns Parents and Teachers to be Aware of Food Allergies This Season (press release)
Published September 19 2005
Back-to-school season can be a relief
for parents after a long summer. But for parents of children with food
allergies, a return to classrooms and cafeterias can bring anxiety and fear,
for a good... | Asthma explained by common allergy to milk and dairy products
Published August 4 2005
The link between asthma and cows' milk is familiar to many young asthma sufferers and their parents. I first became aware of the connection through my cousin's experiences with his four-year-old son.... | Reducing your child's development of allergies is possible
Published August 6 2005
By follow the unconventional advice of Dr. Hugh Sampson, you may be able to reduce your child's chance of developing... | Mediterranean diet makes allergies vanish in children
Published June 4 2007
Researchers studying children in Greece found that those who eat a Mediterranean diet rich in vegetables, fruits, nuts, and olive oil experience less respiratory allergies and asthma than other... | Doctors routinely misdiagnose cow's milk allergies in babies, survey suggests
Published November 21 2006
(NaturalNews) A survey by formula milk manufacturer SHS International Ltd's Act Against Allergy initiative found that a majority of doctors believe that milk allergy symptoms in babies were being... | Allergies can be treated without traditional medicine
Published July 24 2005
Alternative therapies like acupressure, acupuncture, reflexology and chiropractic care can be effective treatments for... | Japanese Plant Prevents Seasonal Allergies and Rhinitis
Published November 15 2007
(NaturalNews) So many people suffer from allergies to pollens and foods. You step outside on a beautiful day to stop and smell the roses and next thing you know, you are sneezing uncontrollably, eyes... |
Related articles:The aloe vera miracle: A natural medicine for cancer, cholesterol, diabetes, inflammation, IBS, and other health conditions
Published May 21 2007
I'm truly excited to be bringing you this information today about the miraculous healing abilities of aloe vera. First off, in case you don't know, let me emphasize that I don't sell aloe vera... | Innovative dried aloe vera gel product now available from Good Cause Wellness
Published September 6 2007
This article introduces a significant new natural health product that has never before existed in the marketplace. It's made of aloe vera, an herb with strong anti-cancer properties that also treats... | Aloe vera plant produces miraculous, life-saving results in trauma, burns and hemorrhagic shock
Published July 31 2004
The miracles derived from the aloe vera plant never cease to amaze me. This is truly a life-saving plant. It is one of the most astounding gifts of nature, and it belongs in the first aid kit and... | Aloe vera juice can help you prevent colds and other ailments
Published January 19 2005
It is already a well known fact that the juice from the aloe plant can soothe burns, but there is also research showing that drinking aloe vera juice, such as Optima Health & Nutrition's Aloe Pura can... | Aloe vera may hold promise in treating cardiovascular disease
Published December 5 2004
Aloe vera is one of my favorite healing plants, and I believe it is quite promising in terms of enhancing cardiovascular health. This is a subject that hasn't had many studies conducted yet, but there... | Aloe Vera, Natural Alternative Medication Dermatologists Should Consider (press release)
Published June 13 2005
As more patients who suffer from skin ailments seek cost-effective alternative medications, Dermatologists would be well advised to research the time-tested results of the Aloe Vera plant’s gel. Why... | Irritable bowel syndrome can be eased with aloe vera juice
Published January 19 2005
Irritable bowl syndrome (IBS) affects approximately one-fifth of the population of Britain and up to a third of the population will suffer its effects sometime in their lives. However, there is hope... | Clear out your medicine chest and replace with natural first aid tools
Published June 21 2004
Consumers are being advised to clear out their medicine chests and throw away expired prescription drugs and over-the-counter medications, but the real story is that people should be stocking their... |
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Published March 7 2005
You may be surprised to learn that as much as prescription drugs are now being shown to be dangerous for human health, there's also a big problem in the way people turn to alternative medicines such... | Study shows the public is turning to alternative medicine and away from dangerous prescription drugs
Published April 17 2006
A study published in April 2005 revealed that more than 70 percent of adults aged 50 or older are now using some form of alternative therapy. This includes medicinal herbs, meditation and... | Folic acid deficiencies are widespread; here's why nearly everyone needs more folate
Published December 29 2005
Pregnant women plagued by cravings for pickles and ice cream must remember to include plenty of folic acid in their diets. Shown to reduce the risk of miscarriage and birth defects, folic acid –... | Alternative medicine thriving at Cleveland Clinic (because it works)
Published September 25 2006
(NaturalNews) Cleveland Clinic's Center for Integrative Medicine in Broadview Heights, Ohio only attracted a few patients when it opened in 2004, but now the center -- which offers acupuncture, yoga... | Alternative medicine gaining credibility in traditional medical schools
Published July 15 2005
Until recently, alternative medicine was widely discounted as a "false" healing art, but as the practice is gaining popularity, major medical schools such as the University of Pennsylvania are... | Health freedom action alert: FDA attempting to regulate supplements, herbs and juices as "drugs"
Published April 11 2007
When it comes to health freedom, this is the FDA's end game. A new FDA "guidance" document, published on the FDA's website, reveals plans to reclassify virtually all vitamins, supplements, herbs and... | University of Hawaii athletes use alternative medicine more often, study says
Published June 6 2005
A survey by the University of Hawaii found that the student-athletes turned to alternative medicine such as acupuncture and massage more often than they used traditional medicine. The survey found... | Alternative medicine gains popularity as disenchantment with Western medicine grows
Published October 3 2005
According to a federal survey conducted in 2004, thirty-six percent of adults in America have sought out alternative forms of medicine such as Reiki, herbal treatment, and... |
Related articles:How Acetyl-L-Carnitine prevents Alzheimer's disease and dementia while boosting brain function
Published December 7 2005
Acetyl-L-carnitine may offer unprecedented hope for people suffering from Alzheimer's disease or the aftereffects of a stroke. The human brain is uniquely powerful and complex, but it is sometimes... | Essential fatty acid phosphatidylserine (PS) is powerful prevention for memory loss, Alzheimer's and dementia
Published January 9 2006
The link between old age and forgetfulness is cliché enough to be the subject of greeting cards, sitcoms and jokes. We take it for granted so often that very few of us take the time to question why it... | Popular Alzheimer's Drug Found to Be All But Worthless in Independent Study
Published August 7 2004
A new independent study, conducted at the University of Birmingham, UK, reveals that a popular prescription drug for Alzheimer's disease, Aricept, offers no real benefit to Alzheimer's patients... | Alzheimer's warning signs publicized by group
Published February 13 2005
The Alzheimer's Association is publicizing ten warning signs of the disease. Among them: memory loss, difficulty with familiar tasks, problems with language, disorientation as to time and place, poor... | Marijuana may help Alzheimer's patients, new Spanish study shows
Published March 8 2005
Scientists in Spain think they have discovered that the active ingredient in marijuana can help protect the brain from some of the problems caused by Alzheimer's disease. While marijuana does not cure... | New form of diabetes may be associated with Alzheimer's disease
Published March 21 2005
U.S. researchers think they have discovered a new form of diabetes, which they've named "Type 3 Diabetes" that affects the brain and may be linked to Alzheimer's disease. Unlike types 1 and 2... | Stress significantly hastens progression of Alzheimer's disease (press release)
Published October 18 2006
Stress hormones appear to rapidly exacerbate the formation of brain lesions that are the hallmarks of Alzheimer's disease, according to researchers at UC Irvine. The findings suggest that managing... | A sweet solution for Alzheimer's disease? (press release)
Published August 3 2006
Certain variants of a simple sugar ameliorate Alzheimer's-like disease in mice, according to a new study by Canadian researchers. Although the new studies are still in the early stages, the findings... |
Related articles:How Acetyl-L-Carnitine prevents Alzheimer's disease and dementia while boosting brain function
Published December 7 2005
Acetyl-L-carnitine may offer unprecedented hope for people suffering from Alzheimer's disease or the aftereffects of a stroke. The human brain is uniquely powerful and complex, but it is sometimes... | Essential fatty acid phosphatidylserine (PS) is powerful prevention for memory loss, Alzheimer's and dementia
Published January 9 2006
The link between old age and forgetfulness is cliché enough to be the subject of greeting cards, sitcoms and jokes. We take it for granted so often that very few of us take the time to question why it... | Popular Alzheimer's Drug Found to Be All But Worthless in Independent Study
Published August 7 2004
A new independent study, conducted at the University of Birmingham, UK, reveals that a popular prescription drug for Alzheimer's disease, Aricept, offers no real benefit to Alzheimer's patients... | Alzheimer's warning signs publicized by group
Published February 13 2005
The Alzheimer's Association is publicizing ten warning signs of the disease. Among them: memory loss, difficulty with familiar tasks, problems with language, disorientation as to time and place, poor... | Marijuana may help Alzheimer's patients, new Spanish study shows
Published March 8 2005
Scientists in Spain think they have discovered that the active ingredient in marijuana can help protect the brain from some of the problems caused by Alzheimer's disease. While marijuana does not cure... | New form of diabetes may be associated with Alzheimer's disease
Published March 21 2005
U.S. researchers think they have discovered a new form of diabetes, which they've named "Type 3 Diabetes" that affects the brain and may be linked to Alzheimer's disease. Unlike types 1 and 2... | Stress significantly hastens progression of Alzheimer's disease (press release)
Published October 18 2006
Stress hormones appear to rapidly exacerbate the formation of brain lesions that are the hallmarks of Alzheimer's disease, according to researchers at UC Irvine. The findings suggest that managing... | A sweet solution for Alzheimer's disease? (press release)
Published August 3 2006
Certain variants of a simple sugar ameliorate Alzheimer's-like disease in mice, according to a new study by Canadian researchers. Although the new studies are still in the early stages, the findings... |
Related articles:Drug research declines in Britain; animal rights activists blamed
Published April 14 2005
Spending on pharmaceutical research in the United Kingdom dropped from 3.3 billion to 3.2 billion pounds between 2002 and 2003, the first time in many years that investment has declined. The... | How to end cruelty to people, animals and nature, and create a world without war and environmental destruction
Published April 2 2005
What is cruelty? It is any harmful action taken against another living entity that disregards its consciousness or awareness. In this essay, we'll explore some of the levels of cruelty: how it... | French researchers torture mice to study effects of painkillers
Published November 15 2006
(NaturalNews) A newly discovered chemical may be able to prevent pain at a much lower level in rats than the powerful painkiller morphine, according to reports from a new French research... | New Research Shows That Fish Feel Pain
Published October 27 2003
Hundreds of years ago, the forefathers of modern medicine performed live dissections on monkeys and other animals, peeling away layers of skin and muscle to observe the operating organs deep inside.... | Bird flu caused by man's inhumane treatment of animals
Published May 9 2006
When it comes to the bird flu virus, many people are asking, "Where did the virus come from?" The answer, as always, is unpopular with the popular press and the corporations that dominate the... | Animal rights agency files suit to protect chickens against cruel slaughtering methods
Published December 7 2005
In anticipation of large-scale poultry slaughter in the event of a bird flu outbreak, the Humane Society of the United States has filed suit in a U.S. District Court in San Francisco in an attempt to... | Animal rights activists stage bird flu protest in D.C.
Published November 27 2005
In Washington D.C., Members of People for the Ethical Treatment of Animals protested at the Department of Agriculture by laying naked in coffins and passing out vegetarian kits, in hopes of scaring... | Animal rights activists find documents that detail horrifying lab abuses of monkeys
Published February 14 2005
Documents recently found at Cambridge University have shown that the university is in violation of animal care laws. In a lab testing the effects of degenerative brain diseases, these activists have... |
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Published June 12 2006
Editor's note: This is a technical article reprinted, with permission, from the PLoS Medicine Journal (a peer-reviewed, open-access medical journal that's bucking the system by daring to print... | Psychiatric Drugs: Chemical Warfare on Humans - interview with Robert Whitaker
Published August 27 2005
The following is a Street Spirit interview with Robert Whitaker, author of Mad In America: Bad Science, Bad Medicine, and the Enduring Mistreatment of the Mentally Ill. It is reprinted here with... | Experts say antidepressant drugs cause suicides instead of preventing them
Published April 10 2006
In June 2001, a jury in Wyoming determined that the antidepressant drug Paxil caused a man to kill his wife, daughter and granddaughter before killing himself. The jury awarded the surviving family... | Are antidepressant drugs an accomplice in the Virginia Tech shootings? (opinion)
Published April 18 2007
The Chicago Tribune reports that Cho Seung Hui, the Virginia Tech shooter who killed 32 fellow students in a shooting rampage, was taking antidepressant drugs. This is not the first time a school... | Vioxx only the beginning; antidepressants and statin drugs are medication timebombs
Published October 4 2004
There's a much bigger story than you might think about the recent hoo-ha concerning Vioxx being pulled from the market. It's not just about Vioxx or Merck, the drug's manufacturer. Virtually all... | Taking antidepressants during pregnancy puts children at risk of respiratory illness, seizures
Published June 7 2005
Mothers who take antidepressant drugs during their final stages of pregnancy may suffer from mild drug withdrawal, but the babies are twice as likely to contract respiratory illness and suffer from... | Antidepressants will soon carry tougher warnings for children's suicide risks
Published September 24 2004
| MOTHERS Act Seeks to Drug Expectant Mothers with Antidepressants to "Treat" Postpartum Depression
Published March 6 2008
(NaturalNews) A new law being considered in the U.S. Congress would attempt to prevent postpartum depression in new moms by drugging them with SSRI antidepressant drugs while they're still pregnant.... |
Related articles:Synthetic antioxidants can't compare with natural antioxidants found in
superfoods and sea vegetables
Published February 2 2004
I offer a mixed response to this news that scientists at Vanderbilt have
synthesized new and powerful antioxidants that are much stronger than
vitamin E. Generally speaking, I applaud research... | Antioxidants do not interfere with cancer radiation treatments, research finds
Published November 14 2006
(NaturalNews) Research by Cancer Treatment Centers of America scientists have found that antioxidants provide nutritional benefits to cancer patients undergoing radiation treatment without interfering... | More natural "cloudy" apple juice higher in antioxidants than clear juice
Published January 19 2007
(NaturalNews) Cloudy, less processed apple juice contains up to four times the antioxidants found in highly processed, clear apple juice, according to a new Polish study appearing in the Journal of the... | The mineral selenium proves itself as powerful anti-cancer medicine
Published January 4 2006
One of the most effective naturally occurring weapons against cancer is, like most healthy things, something many of us are not getting enough of. The mineral selenium has been shown in multiple... | NaturalNews readers demand retractions from major media outlets over erroneous reporting of antioxidant study
Published August 16 2007
When the mainstream media refuses to print the truth about a significant study detailing the health benefits of antioxidants and, instead, parrots the erroneous conclusions of a pro-pharmaceutical... | Antioxidants in vegetables and fruits protect the body's immune system
Published May 19 2005
Staying disease free can, in many cases, be just a matter of eating plenty of antioxidants in most fruits and vegetables. The antioxidant compounds in such foods work against the disease causing... | Antioxidants could help boost the effectiveness of sunscreen
Published June 7 2005
Despite advances in sunscreens, skin cancer is still on the rise, according to unknowncountry.com. Animal studies have found mixing topical antioxidants with sunscreen increase the effectiveness of... | Antioxidant-Rich Foods For Beauty and Vibrant Health (press release)
Published July 31 2005
Antioxidant rich food is a subject that has become a hot topic the last few years - and for good reason. We face a daily assault against our immunity which affects our appearance as well as our... |
Related articles: Related articles:Losing weight with appetite suppressing drugs, herbs and macronutrients
Published July 6 2005
Are you trying to lose weight? If so, let me ask you a question: What would make your weight loss goals easier to achieve? Aside from having those pounds magically melt off, appetite control would... | PYY3-36 appetite control nasal spray may be effective, yet still misused by consumers
Published April 17 2005
Every once in a while, a prescription drug comes along that has the potential to actually help people. In this article, I will be discussing the PYY3-36 Appetite Control Nasal Spray made by a company... | Five appetite control foods that suppress cravings without adding calories
Published January 20 2005
There is a reality about weight loss that people need to be aware of. Losing weight requires you to feel hungry from time to time. There is no way to lose weight without feeling some degree of... | Nastech PYY appetite control nasal spray holds promise as obesity treatment
Published December 20 2004
This looks like one of the most promising (and least dangerous) "drugs" for treating obesity. It's not quite accurate to call it a drug, since PYY is a natural hormone your body produces in response... | Study results of Nastech PYY nasal spray for appetite control are impressive
Published December 2 2004
No kidding: a reduction of nearly 500 calories per day is, indeed, impressive. That translates to roughly one pound of body fat loss per week, apparently without much effort, if the study results are... | Obesity Researchers Lose Sight of the Big Picture While Peering Into Their Microscopes; Modern Science Loses Perspective
Published August 6 2004
New research conducted at Brown Medical School is exploring the biochemical precursors to obesity. The research is finding that metabolism is regulated by peptides in the hypothalamus, which is a... | Almonds found to help regulate appetite, caloric intake
Published October 25 2006
(NaturalNews) Daily consumption of almonds may trigger feelings of satiety and help reduce overall calorie intake, according to new research by scientists from Purdue University.
Dieters often... | The link between monosodium glutamate (MSG) and obesity
Published July 9 2005
If fried snack chips had a warning printed right on the bag that said, "Warning: these chips will make you obese," would you still buy them? Would you still eat them? Well, in a sense, you do see... |
Related articles:Losing weight with appetite suppressing drugs, herbs and macronutrients
Published July 6 2005
Are you trying to lose weight? If so, let me ask you a question: What would make your weight loss goals easier to achieve? Aside from having those pounds magically melt off, appetite control would... | PYY3-36 appetite control nasal spray may be effective, yet still misused by consumers
Published April 17 2005
Every once in a while, a prescription drug comes along that has the potential to actually help people. In this article, I will be discussing the PYY3-36 Appetite Control Nasal Spray made by a company... | Five appetite control foods that suppress cravings without adding calories
Published January 20 2005
There is a reality about weight loss that people need to be aware of. Losing weight requires you to feel hungry from time to time. There is no way to lose weight without feeling some degree of hunger.... | Nastech PYY appetite control nasal spray holds promise as obesity treatment
Published December 20 2004
This looks like one of the most promising (and least dangerous) "drugs" for treating obesity. It's not quite accurate to call it a drug, since PYY is a natural hormone your body produces in response... | Study results of Nastech PYY nasal spray for appetite control are impressive
Published December 2 2004
No kidding: a reduction of nearly 500 calories per day is, indeed, impressive. That translates to roughly one pound of body fat loss per week, apparently without much effort, if the study results are... | Obesity Researchers Lose Sight of the Big Picture While Peering Into Their Microscopes; Modern Science Loses Perspective
Published August 6 2004
New research conducted at Brown Medical School is exploring the biochemical precursors to obesity. The research is finding that metabolism is regulated by peptides in the hypothalamus, which is a part... | Almonds found to help regulate appetite, caloric intake
Published October 25 2006
(NaturalNews) Daily consumption of almonds may trigger feelings of satiety and help reduce overall calorie intake, according to new research by scientists from Purdue University.
Dieters often... | The link between monosodium glutamate (MSG) and obesity
Published July 9 2005
If fried snack chips had a warning printed right on the bag that said, "Warning: these chips will make you obese," would you still buy them? Would you still eat them? Well, in a sense, you do see that... |
Related articles:Losing weight with appetite suppressing drugs, herbs and macronutrients
Published July 6 2005
Are you trying to lose weight? If so, let me ask you a question: What would make your weight loss goals easier to achieve? Aside from having those pounds magically melt off, appetite control would... | PYY3-36 appetite control nasal spray may be effective, yet still misused by consumers
Published April 17 2005
Every once in a while, a prescription drug comes along that has the potential to actually help people. In this article, I will be discussing the PYY3-36 Appetite Control Nasal Spray made by a company... | Five appetite control foods that suppress cravings without adding calories
Published January 20 2005
There is a reality about weight loss that people need to be aware of. Losing weight requires you to feel hungry from time to time. There is no way to lose weight without feeling some degree of hunger.... | Nastech PYY appetite control nasal spray holds promise as obesity treatment
Published December 20 2004
This looks like one of the most promising (and least dangerous) "drugs" for treating obesity. It's not quite accurate to call it a drug, since PYY is a natural hormone your body produces in response... | Study results of Nastech PYY nasal spray for appetite control are impressive
Published December 2 2004
No kidding: a reduction of nearly 500 calories per day is, indeed, impressive. That translates to roughly one pound of body fat loss per week, apparently without much effort, if the study results are... | Obesity Researchers Lose Sight of the Big Picture While Peering Into Their Microscopes; Modern Science Loses Perspective
Published August 6 2004
New research conducted at Brown Medical School is exploring the biochemical precursors to obesity. The research is finding that metabolism is regulated by peptides in the hypothalamus, which is a part... | Almonds found to help regulate appetite, caloric intake
Published October 25 2006
(NaturalNews) Daily consumption of almonds may trigger feelings of satiety and help reduce overall calorie intake, according to new research by scientists from Purdue University.
Dieters often... | The link between monosodium glutamate (MSG) and obesity
Published July 9 2005
If fried snack chips had a warning printed right on the bag that said, "Warning: these chips will make you obese," would you still buy them? Would you still eat them? Well, in a sense, you do see that... |
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Published June 9 2005
As the song says, "You don't know what you've got 'till it's gone" -- and motor skills are no exception. Despite the ranking of the opposable thumb as one of the single most important evolutionary... | Most People With Arthritis Don’t Get Enough Exercise (press release)
Published July 17 2006
People with arthritis don’t exercise enough, and more than a third of adults with arthritis don’t exercise at all, according to a study in the May issue of American Journal of Preventive Medicine.... | Exercise accelerates recovery from arthritis surgery
Published October 3 2006
(NaturalNews) A new study published in the October issue of Arthritis Care & Research suggests that weight training and cardiovascular exercise prior to knee- or hip-replacement surgery may reduce the... | Arthritis creams merely mask symptoms and offer no long-term relief, study shows
Published August 3 2004
New research published in the British Medical Journal is showing that arthritis creams used topically offer only temporary relief that fades within 2 weeks. This is the conclusion from a trial... | Fish oil supplements ease arthritis pain
Published July 21 2005
Nutritional supplements can help ease arthritis pain, according to The Lancet medical journal, and patients with rheumatoid arthritis can especially benefit from adding fish oil supplements to their... | Arthritis inflammation likely the cause of many heart attack deaths, new study says
Published April 8 2005
Scientists have known for some time that people with rheumatoid arthritis have a greater risk of dying from a heart attack, and a new study from Minnesota's famed Mayo Clinic points to a joint... | Arthritis Drugs Linked to Skin Cancer Risk
Published December 27 2007
(NaturalNews) "TNF blocker" drugs used to treat rheumatoid arthritis increase a patient's risk of contracting skin cancer, according to a new study published in the journal Arthritis &... | Myth of exercise's negative effects on arthritis persists despite evidence to the contrary
Published June 15 2005
The belief that drugs are the only alternative to arthritis pain, and that exercise is bad for the condition, is still prevalent, according to Medical News Today, but many patients and doctors are... |
Related articles: Related articles:Diet Sweeteners Can Make You Sick and Fat
Published March 6 2008
(NaturalNews) If you are among those calorie-conscious consumers who opt for diet sodas or other diet products, you may actually ruin your health and become fat, according to several new studies.
A... | New Mexico activists hope to achieve an unprecedented ban on aspartame
Published November 20 2005
New Mexico may become the first state in the nation to enact an official statewide ban on the artificial sweetener aspartame, if a group of determined activists has its way. Activists there are... | Nearly two-thirds of Americans are concerned about the safety of artificial sweeteners like aspartame, sucralose
Published July 7 2006
(NaturalNews) -- According to a June report by Mintel, nearly two-thirds of Americans are concerned about the safety of artificial sweeteners such as sucralose and aspartame, which could impact the... | Aspartame consumption strongly associated with migraines and seizures
Published June 22 2005
You can't walk into a convenience store, grocery store or restaurant without being offered a dose of aspartame. You can't buy a stick of gum or a box of mints without having to read the label like a... | Artificial sweeteners like aspartame and sucralose may actually promote obesity and weight gain, says research
Published July 1 2004
Groundbreaking new research published in the International Journal of Obesity reveals that artificial sweeteners like aspartame and sucralose -- precisely the kinds of chemical sweeteners found in... | The link between aspartame and brain tumors: What the FDA never told you about artificial sweeteners
Published September 22 2005
On September 30, 1980, a public Board of Inquiry advised against the approval of aspartame, stating: "The Board has not been presented with proof of a reasonable certainty that aspartame (NutraSweet)... | Low-carb diets and artificial sweeteners both promised to help people lose weight, but the promises were empty
Published May 5 2005
As it becomes more and more clear that low-carb diets do not provide the radical weight loss that many had hoped they would give to the new, fatter America, it is time to accept the fact that there... | Even artificial sweeteners may lead to weight gain; nutritionists advise dieters to just 'pull your sweet tooth'
Published February 9 2005
As evidence is growing that even artificial, zero calorie, sweeteners can lead to weight gain, nutrition experts say it's time for dieters to just "pull your sweet tooth." They say that some minerals... |
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